Can Social Media Make You Smarter About Money?

We live in the era of “finfluencers”—financial influencers who simplify the world of investing, saving, and budgeting on platforms like Instagram, YouTube, and TikTok. Gone are the days of strictly reading dense finance books or slogging through hours of CNBC. Now, you can scroll through your feed and learn about Roth IRAs and compound interest from creators who make finance feel approachable, and even fun. But are these finfluencers the real deal, or just another internet fad?

What makes finfluencers so popular is how they demystify money. Many of them are just regular people who’ve figured out their own finances and want to share their journey. They break down complex topics into bite-sized tips—like how to build an emergency fund in three steps or why “pay yourself first” is a game-changer for budgeting. By making these concepts relatable, finfluencers turn personal finance into a daily habit rather than an intimidating subject best left to professionals.

However, it’s not all sunshine and dollar signs. Not every finfluencer has a solid background in finance, and some advice can be downright questionable. For instance, some finfluencers push high-risk investments or promote “get-rich-quick” schemes that may be unrealistic or even dangerous for beginners. It’s easy to get swept up in a charismatic influencer’s pitch, but without solid research or critical thinking, followers can end up with strategies that don’t match their personal financial goals or risk tolerance.

Still, the rise of finfluencers has been a net positive for financial literacy. They’re sparking conversations about money that many people have traditionally avoided. Whether it’s discussing student debt, negotiating salaries, or navigating the stock market, finfluencers make these topics accessible. For younger generations especially, these influencers may be the first real exposure to personal finance—a practical life skill often overlooked in schools.

So, should you trust finfluencers with your financial future? Well, think of them as a starting point. They’re a great way to get inspired and learn the basics, but always double-check their advice and consult reputable sources before making major financial decisions. At the end of the day, if a finfluencer’s post motivates you to save more, invest smarter, or take control of your budget, they’re already doing something right.